Why buy professional premium cosmetics?
Professional cosmetics is not for nothing is the highest step in the hierarchy of cosmetics. It is with such cosmetics that masters work in beauty salons. What is so good professional makeup premium for the face, body and hair? Is cheaper cosmetics not doing its job? Let's figure it out.
Premium professional cosmetics for face, body and hair
Manufacturers of professional cosmetics produce two types of products in their lines: those that contain a higher concentration of active substances (therefore, they are used only by specialists, and cannot be found on the open market) and those that all women can use at home. - such cosmetics also do not lie on the shelves of ordinary stores, markets and supermarkets, because they produce it in limited quantities.
Search for premium professional products should be in specialized stores and salons, or make an order from the manufacturers themselves or proven intermediaries, for example, through the online store of professional cosmetics.
The advantages of professional cosmetics
- Professional makeup as such makes, first of all, its composition. Cosmetics in the mass market segment consist of a number of substances hazardous to health: sulfates, silicone and others. Cosmetics of premium class, for example, products of professional brands BB Laboratories, Phytomer, Thalgo, consist of various natural components, and the content of chemical elements in it is strictly rationed - therefore, it gently affects our skin and hair. All raw materials are exceptionally high quality. Now you understand why premium cosmetics just can't be cheap?
- Another distinctive feature of premium class products is that they are often created using the latest developments in the field of cosmetology, which have officially passed all the necessary tests in the laboratory. Mass cosmetics innovation is not different, so dozens of companies offer consumers the same as five years ago, only in different wrappers.It is difficult for the consumer to be disappointed in these products that there is professional cosmetics that really works: improves the condition of hair and skin, slows down aging, reduces stretch marks, etc. Moreover, due to the concentrated composition, the effect of premium class products is noticeable immediately - and later applying the result will only improve.
- It is known that 70% of the cost of mass cosmetics go on advertising, and only a small part of you actually pay for the product itself. At the same time, professional cosmetics remain in the shadow of the mass consumer: you will not see advertisements on TV, but they don’t need it, because the effect of its use speaks for itself. And most importantly, you can be sure that you pay for a cosmetic product, and not reimburse the costs of an advertising campaign or pay for the name of a fashion brand.
- Premium class care products will not lie and promise a universal effect: if you use, for example, Hempz professional hair oil to strengthen their structure, then you will get this result, no more. But on cheap shampoos for the mass consumer,which guarantee at least the “three in one” effect, do not expect: trying to perform several functions at once, such means do not perform any quality.
In addition to all this, cosmetics for the mass consumer as massively counterfeit, and it is very easy to hit the shelves of shops and supermarkets. The chances of acquiring a fake among professional tools in online stores and beauty salons are extremely small.